1. Multiple Links Per Post
Lets start with a simple yet powerful technique - linking to the product you’re promoting on Amazon more than once in a post.
When I used to write reviews of products with affiliate links I did so with one link. I’m not sure why but for some reason I thought a single link would be enough and I didn’t want to run the risk of annoying readers with more. However one day it struck me that the reviews I were writing were quite long and by the time people got to the end of them they’d scrolled down the page so that the link to Amazon was no longer visible.
At this point I started to experiment with a link at the top and tail of the post. I did some heat map tracking of which link proved to be most clickable and also used Amazon’s tracking codes to see which one would ‘convert’ to a sale more often. The results were interesting:
both links got clicked quite a bit but the one under the article was clicked on slightly more than the top one (despite being under the fold)
the lower link converted better than the top one
those who clicked on the top link still made sales (although not as many) - but interestingly it wasn’t always the product I reviewed - often it seemed to be related products
I concluded that having read a review of a product that people were now better informed to make a purchasing decision. As a result, if they did click a link after reading the review they were more likely to buy the product.
Those clicking on the top link seemed to be more in a ’surfing’ mode. They clicked on the link less because they wanted to buy it but more out of interest to learn more. Some bought the product and some bought other products once they were ‘in the door’ at Amazon.
